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Sunak bets House on presidential-style campaign

Despite mis-steps, slipping popularity and question on timing, Tory election strategy is to keep prime minister in limelight

After Rishi Sunak’s troubled start to his election campaign, he must have viewed his itinerary on Friday with trepidation. The prime minister’s visit to Belfast’s Titanic Quarter led to inevitable questions about whether he was at the helm of a sinking ship.

Some 48 hours after he announced a July 4 general election in a rainstorm in Downing Street — with the image of a drenched premier splashed across every newspaper front page — Sunak is struggling to gain momentum at the start of a six-week race.

The Conservative campaign so far has been built around Sunak, while his cabinet has taken a back seat. The prime minister has toured the UK’s four nations in a blitz of publicity, making occasional mis-steps along the way.

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