Labour is beating the Conservatives on the social media battleground of TikTok, achieving more than twice as many plays of its videos since both parties launched official accounts on the platform less than a fortnight ago.
More reels posted by Sir Keir Starmer’s party have also gone viral, with nine of its videos obtaining more than 1mn views so far. Posts mocking Rishi Sunak’s pledge to introduce mandatory national service have been the most popular of its 68 videos uploaded before Tuesday afternoon.
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