FT商学院

What the Trump effect means for TikTok
特朗普效应对TikTok意味着什么

US has become one of the biggest revenue generators for owner ByteDance — which helps make a listing complicated
美国已成为其所有者字节跳动最大的收入来源之一,这让其上市变得更加复杂。

To be a mega-influencer on social media, you need 1mn followers. That is no easy feat. But for Republican presidential candidate Donald Trump, it took less than a day to go from zero to 3mn followers on TikTok. For ByteDance, the Chinese parent company of the short video social media platform that he tried to ban in 2020 as president, it is the best thing that could have happened to it.

要成为社交媒体上的超级影响力人物,你需要100万粉丝。这绝非易事。但对于共和党总统候选人唐纳德•特朗普(Donald Trump)来说,他在TikTok上的粉丝从零增加到300万只用了不到一天的时间。对字节跳动(ByteDance)公司来说,这是最好的结果。字节跳动是短视频社交媒体平台的manbetx3.0 母公司,特朗普曾试图在2020年担任总统时禁止该平台。

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