When it finally arrived, the hottest and most widely telegraphed partnership in Silicon Valley was announced so quickly that the audience at Apple’s headquarters in Cupertino barely had time to applaud it.
Anyone expecting OpenAI’s Sam Altman, one of the key players in the generative artificial intelligence fever that has swept the tech sector, to appear onstage with Tim Cook at Apple’s flagship annual developer event for an iconic photo opportunity will have been disappointed.
The focus of Apple’s event on Monday was on just that: Apple. And its message was that the partnership with OpenAI was merely the first of many.
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