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Can Nvidia stay at the heart of the new AI economy?

The chipmaker’s brief reign as the world’s most valuable company is a sign of the times for the emerging technology

Adam, 44, had only ever bought shares in one other company when he decided to invest in a stock called Nvidia last month after a “hot tip” from a friend.

“It’s AI and clearly there’s money in that,” says Adam, who works in the hospitality industry in London and asked not to be named because his family is not aware of his stock trading.

While he struggles to remember the company’s name, how to pronounce it (it’s en-vid-iya) or even exactly what it does in artificial intelligence, “this is the future, it’s the stuff of Cyberdyne Systems,” Adam says, referencing the world-ending AI company of the Terminator movies. “People are a little bit dazzled.”

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