商业快报

Apple seeks ‘killer app’ for its $3,500 Vision Pro headset

Tech giant is struggling to attract content from developers for innovative device that goes on sale in Europe this week
Some analysts say the Vision Pro, which Apple believes will transform the way millions work and play, will take years to become mainstream

Apple is struggling to attract fresh content for its innovative Vision Pro headset, with just a fraction of the apps available when compared to the number developers created for the iPhone and iPad in their first few months.

The lack of a “killer app” to encourage customers to pay upwards of $3,500 for an unproven new product is seen as a problem for Apple, as the Vision Pro goes on sale in Europe on Friday.

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