Chinese companies have taken centre stage at the European football championships through stadium advertising and other marketing deals.
It underlines the global pulling power of football and live sport with domestic and international audiences in the battle to boost sales.
Five of the 13 official tournament sponsors are Chinese companies, according to Uefa, which organised the event and governs the game in Europe.
您已阅读9%（415字），剩余91%（4059字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。