The market for rough diamonds for jewellery is suffering one of its worst downturns as consumers switch to factory-made stones because of the plunge in prices.
But now, the direction of the $83.5bn market may be set to turn with some forecasting a recovery in rough or natural stones as lab-grown prices have fallen too far.
They believe the sliding prices of mass-produced factory diamonds will spark a profitability crisis for retailers that will prompt them to promote stones dug out of the ground.
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