FT商学院

Why I no longer crave a Tesla

Elon Musk’s antics are turning off the most obvious customers for his cars

I have wanted a Tesla ever since the day in 2012 when Elon Musk came to the FT’s London offices to talk about his electric car company. 

Musk was not a household name then. But being the FT’s environment correspondent at the time, I knew a bit about him and the red Tesla he arrived in, which I had read could go from zero to 60mph in less time than it took to light a cigarette.

The car looked even better in the flesh. When he proceeded to invite a colleague to go for a drive in it, I would like to say I was big enough not to feel insensate with envy, but I was not.

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