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SMAs become latest fund format to appear on ETFs’ menus

Conversions have now taken place on both sides of the Atlantic, suggesting demand is growing

The ballooning exchange traded fund industry is threatening to take a bite out of separately managed accounts, having already eaten the lunch of the mutual fund sector.

Since the start of 2021 mutual funds have suffered outflows of more than $1tn in the US even as flashy upstart ETFs have pulled in $2tn, according to figures from Morningstar. ETFs have also gained market share in Europe and Asia, albeit at a slower pace. This has prompted a flurry of mutual fund-to-ETF conversions as asset managers have pivoted towards the ascendant fund structure.

Now some in the ETF industry are turning their gaze towards SMAs, hitherto another fast-growing segment of the $120tn global asset management industry.

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