Rio Tinto has stepped up its campaign to win over public opinion in Serbia for what would be Europe’s biggest lithium mine — a metal critical for the region and the clean energy transition.
The Anglo-Australian miner, the world’s second biggest by market capitalisation, is in a long-running fight to gain public support because of widespread opposition over environmental concerns.
Nearly two-thirds of Serbs reject Rio’s plan to build the mine in the country’s picturesque Jadar Valley in the west of the country, according to a national poll this month by the think-tank New Serbian Political Thought.
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