商业快报

News publishers and broadcasters warn over advertising blacklists
媒体公司就广告黑名单问题提出警告

Perception that brands are damaged when displayed close to certain stories is unfair, says study
广告商一直在将新闻列入黑名单,但美国市场营销集团Stagwell的研究表明,读者对广告与新闻内容一起出现的品牌没有负面反应。

Media groups have warned that advertisers have been blacklisting news over ill-founded fears that their brands are damaged by being displayed close to certain stories, leading to concerns about the effect on future funding for important journalism.

媒体集团警告说,广告商一直在将新闻列入黑名单,因为它们毫无根据地担心,将其广告放在某些新闻旁边会损害其品牌,这让人担心会影响未来对重要新闻报道的资助。

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