In a world of fast-changing consumer preferences and increasing choice, companies that want to stay ahead must work continuously to ensure that their goods and services satisfy the customer. In 2023 McKinsey said that big industries, including automotive, telecoms and consumer products, anticipate that a third of sales, worth $30tn over five years, will come from new products.
在消费者偏好快速变化和选择日益增多的世界中，想要保持领先的公司必须不断努力，确保其商品和服务满足客户需求。麦肯锡(McKinsey)在2023年表示，包括汽车、电信和消费品在内的大型行业预计，未来五年内三分之一的销售额（价值30万亿美元）将来自新产品。
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