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Honda and Nissan need off-road thinking to solve EV challenge
Lex专栏:本田和日产要用越野思维来解决电动化挑战

Rather than trying to build electric-vehicle manufacturing scale, traditional carmakers should seek out a different route
传统汽车制造商与其试图建立电动汽车制造规模,不如另辟蹊径。

Carmakers have not one existential problem to contend with, but two. They need to make money on their combustion engine vehicles in a hypercompetitive and — over time — shrinking addressable market. Meanwhile, they have to navigate the bumpy but unstoppable transition to electric vehicles. 

汽车制造商面临的不仅仅是一个生存问题,而是两个。它们需要在一个竞争激烈且逐渐萎缩的市场中,通过内燃机车辆盈利。同时,他们还必须应对一项艰难但不可阻挡的任务,向电动汽车转型。

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