Meta exempted some of its top advertisers from its usual content moderation process, shielding its multibillion-dollar business amid internal concerns that the company’s systems mistakenly penalised top brands.
According to internal documents from 2023 seen by the Financial Times, the Facebook and Instagram owner introduced a series of “guardrails” that “protect high spenders”.
The previously unreported memos said that Meta would “suppress detections” based on how much an advertiser spent on the platform, and that some top advertisers would instead be reviewed by humans.
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