PepsiCo has struck a $2bn deal to buy Poppi, becoming the latest big group seeking to capitalise on the booming market for “prebiotic” drinks that claim to promote gut health.
Poppi, whose founders raised their initial funding through the Shark Tank television show, is one of several emerging soda brands that claim to foster healthy intestinal bacteria and contain less sugar than conventional soft drinks.
The ingredients include juice, vinegar and prebiotics, and the drinks’ popularity has been fuelled in part by viral marketing on TikTok and other social media platforms.
您已阅读20%（578字），剩余80%（2261字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。