FT商学院

Brands spend nominal sums on X ads to keep Elon Musk happy
品牌在X广告上花费象征性的金额以取悦埃隆•马斯克

Marketers want to avoid being seen as boycotting billionaire’s social media platform
营销人员希望避免被视为抵制亿万富翁的社交媒体平台。

Big brands are allocating small amounts of their advertising budget to Elon Musk’s X, seeking to avoid being seen as boycotting the social media platform and triggering a public fallout with its billionaire owner.

大品牌正在将少量广告预算分配给埃隆•马斯克(Elon Musk)的X平台,以避免被视为抵制该社交媒体平台,从而引