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Walmart falls back on familiar playbook to combat Trump’s tariffs

Biggest retailer in US is trying to convince Wall Street its scale means it can win market share despite erratic trade war

The decorative cowboy boots and soccer balls covered in stars and stripes in Walmart’s superstore in Grapevine, Texas have a proudly American aesthetic.

But like thousands of other products in Walmart’s stores they are imported from China, meaning that when Walmart reorders them, they will carry a 125 per cent tariff.

Tariffs represent a massive challenge for the largest US retailer, but at a much anticipated investor event in Dallas this week that was overshadowed by questions over the fallout from President Donald Trump’s erratic trade war, Walmart’s executives sought to convince attendees that tariffs were an opportunity to win market share.

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