FT商学院

Playing ‘whack-a-mole’ with Meta over my fraudulent avatars
Meta平台上的假马丁•沃尔夫为何屡禁不绝?

How is it possible that a company with such huge resources, including artificial intelligence tools, cannot deal with this?
一家拥有如此庞大资源(包括人工智能工具)的公司,怎么可能连这个问题都无法应对?
Examples of deepfake avatars of Martin Wolf promoted in adverts on Facebook and Instagram

I have an alter ego or, as it is now known on the internet, an avatar. My avatar looks like me and sounds at least a bit like me. He pops up constantly on Facebook and Instagram. Colleagues who understand social media far better than I do have tried to kill this avatar. But so far at least they have failed.

我有另一个自我,或者用现在网络上的说法,一个化身。我的化身看起来像我,说话也至少有点像我。他经常出现在Facebook和Instagram上。那些比我更懂社交媒体的同事曾试图“消灭”这个化身,但至少到目前为止,他们还没有成功。

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