On, the Swiss footwear company backed by tennis star Roger Federer that is one of the world’s fastest-growing running brands, is stepping up a push to tap the booming health and fitness industry in China as it looks to the Asian powerhouse economy to drive further expansion.
Known for the distinctive holes in their springy “CloudTec” soles, On’s shoes have become a popular choice both among runners and leisure consumers, from Silicon Valley tech entrepreneurs to trendsetters in the trainer hotspot of Japan.
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