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LVMH boss criticises EU efforts to reduce Donald Trump’s tariffs

Bernard Arnault says the bloc’s negotiations with Washington have got off to a ‘bad start’

LVMH boss Bernard Arnault has criticised the EU’s efforts to strike a deal with the US to reduce Donald Trump’s tariffs, saying the bloc’s negotiations with Washington had got off to a “bad start”.

The chief executive of the French luxury company, one of Europe’s largest businesses by market capitalisation, urged the EU to engage “constructively” in negotiations with the Trump administration as he highlighted how the UK had quickly struck a trade deal with Washington.

“The United States is the world’s largest market, and it is very important to reach an agreement with the US for Europe,” Arnault told a French parliamentary hearing on Wednesday. “So far, things seem to me to be off to a relatively bad start.”

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