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European carmakers’ challenge is to ‘stay on course’ with EVs

Sales in Europe are up, but groups face shifting regulations, tariff uncertainty and competition from China

A year before stepping down as chief executive in 2022, Håkan Samuelsson declared that Volvo Cars would go fully electric by 2030. “Instead of investing in a shrinking business, we choose to invest in the future,” he pledged at the time.

The 74-year-old is now back at the helm of the Swedish group, tasked with navigating the company through an unsteady electric transition and the turbulence caused by a global trade war.

Samuelsson remains defiant even as the company recently pulled its guidance for the next two years and launched a $1.9bn cost-cutting programme following a 59 per cent fall in first-quarter profits.

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