FT商学院

For Pop Mart, tiny blind boxes are big business
泡泡玛特:小小的盲盒蕴藏着大生意

Gen Z shoppers are driving a collecting frenzy for Labubu across Asia, the US and Europe
Z世代消费者正在推动拉布布在亚洲、美国和欧洲掀起收藏狂潮。