President Donald Trump is nothing if not disruptive. Could he now be about to upset the US mobile phone market too? News that the Trump Organization will offer a $47.45 mobile phone deal, piggybacking on the networks of the three major US carriers, highlights the possibility that profit in the lucrative US mobile phone market could eventually follow Europe’s down the tubes.
Mobile virtual network operators, of the kind that the Trump Organization is launching, are at least in part responsible for the dismal state of Europe’s mobile market. In the UK, for instance, the likes of Sky, Tesco and Lebara lease capacity from network builders such as Vodafone, and then proceed to chase market share.
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