Zara’s owner insists it can stay youthful into middle age as the world’s biggest fashion brand reaches half a century in business grappling with slowing sales growth, trade battles and all-out wars.
Despite market doubts that have knocked almost €40bn off its market capitalisation since December, Óscar García Maceiras, Inditex chief executive, told the Financial Times the company could keep growing through Zara’s “selective” approach to store expansion.
“We’ve never gone for the dynamic of announcing plans to triple the number of shops in X number of years or to double the balance sheet,” he said. “It’s project by project.”
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