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Ecotricity founder Dale Vince: ‘There’s got to be a bigger purpose in life’

The entrepreneur on his Labour party donations, the case for green growth — and taking Elon Musk to court

Lunch with Dale Vince was never going to be chateaubriand at Hawksmoor. Britain’s most successful hippy supplies vegan burgers to a quarter of Britain’s primary schools, banned meat burgers at his Forest Green Rovers football club and plans to make protein from grass. The 63-year-old considers meat eating a “morally wrong and revolting” habit.

My train cuts through verdant wooded valleys and pulls up at Stroud station, from where I walk uphill to the Star Anise Café. This unpolished Cotswolds town is known as a countercultural enclave.

It is where Vince “dropped in” after more than a decade as a New Age traveller and, in 1995, began the green energy business — Ecotricity — that has since made him a fortune once estimated at around £100mn. (He is now paying a £40mn-plus divorce settlement.)

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