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Meta to license AI technology from start-up as in-house models lag rivals

Partnership with Midjourney marks shift away from internal product development

Meta will license technology from artificial intelligence image and video generation start-up Midjourney, as the social media group shifts towards working with third parties as its struggle to keep pace with rivals.

Alexandr Wang, Meta’s new chief AI officer, said in a post on X on Friday that the company planned to license Midjourney’s “aesthetic technology for our future models and products, bringing beauty to billions” in a “technical collaboration” between their research teams.

“To ensure Meta is able to deliver the best possible products for people it will require taking an all-of-the-above approach,” he added. “This means world-class talent, ambitious compute road map, and working with the best players across the industry.”

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