BMW is betting on software-controlled electric vehicles powered by “superbrains” in one of the most ambitious attempts by struggling legacy carmakers to take on Chinese rivals and Tesla.
Its iX3 sport utility vehicle, which debuts on Friday ahead of the Munich motor show, will be the first to be developed on its long-awaited Neue Klasse platform. Another 40 new models and model updates will follow in the next two years as BMW radically changes the way the German carmaker has designed, built and sold cars.
“With the Neue Klasse, we are making great strides in all relevant technology fields,” chief executive Oliver Zipse told investors in July. “The new BMW iX3 will be the benchmark in our industry.”
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