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WSL chief hails Lionesses’ success as ‘ignition moment’ for women’s football

Women’s Super League has struck multiple commercial deals as it seeks to capitalise on England’s Euro 2025 triumph

The chief executive of the Women’s Super League in England has said the national side’s victory in Euro 2025 will be an “ignition moment” for the top tier of women’s club football.

This week, the WSL has announced commercial partnerships with Nike, British Gas and digital screen operator Ocean Outdoor.

The new season, which kicks off on Friday, is the WSL’s second as part of an independent company operating separately from the Football Association, free to pursue its own commercial opportunities.

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