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Diageo cuts sales and profit forecast on lower US and China demand

Guinness maker’s struggles come as company continues search for new chief executive

Drinks group Diageo has lowered its forecast for sales and profit growth this year as it struggles with reduced demand from consumers in the US and China.

The maker of Guinness and Johnnie Walker whisky on Thursday said it expected organic sales growth to be “flat to slightly down” in the year to July 2026, compared with previous expectations of flat sales.

Diageo blamed lacklustre spirits demand in China and a weaker than anticipated consumer environment in the US.

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