Rising prices for UK wool are enough to warm the heart of any knitted seasonal jumper-clad heritage lover. Values still have a way to go before they might improve the lot of sheep farmers but in the meantime, there’s a branding opportunity for entrepreneurs who fancy their chances of spinning a good yarn.
英国羊毛价格上涨，足以令任何身穿针织季节毛衣的传统文化爱好者心头一暖。虽然要真正改善养羊户的处境仍有一段路要走，但与此同时，那些自信能“编织”出好故事的创业者，正迎来一次绝佳的品牌塑造机会。
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