Japan’s biggest maker of pens is hoping to avoid a customer backlash after rising inflation prompted the company to raise the price of its best-selling model for the first time.
Pilot implemented a 10 per cent price increase for its Frixion pen two months ago, the first since it went on sale in 2006. Fumio Fujisaki, chief executive, said it was the first time during his 40 years at the company that it had raised the price of a best-selling item.
The company’s experience shows how Japan is starting to deal with the return of inflation, following decades when prices barely moved after the bursting of the country’s 1980s asset bubble.
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