PwC decided to “lean in” to cryptocurrency work after years of taking a more cautious stance, following the Trump administration’s embrace of digital assets, according to the US boss of the Big Four firm.
The strategic reversal last year came as the US appointed pro-crypto regulators and Congress passed new laws governing digital assets such as stablecoins, Paul Griggs told the Financial Times in an interview.
“The Genius Act and the regulatory rulemaking around stablecoin I expect will create more conviction around leaning into that product and that asset class,” Griggs said. “The tokenisation of things will certainly continue to evolve as well. PwC has to be in that ecosystem.”
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