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AI start-ups take on Google in fight to reshape web browser market

OpenAI and Perplexity are betting cutting-edge technology will transform the way people access the internet

Top artificial intelligence groups are stepping up efforts to challenge Google’s dominance of the browser market, as they bet on the cutting-edge technology changing the way people access the internet.

OpenAI and Perplexity have both launched their own web browsers in recent months, while Microsoft has also rolled out its Copilot AI tool to its Edge browser that enables users to ask questions to chatbots alongside the content they are viewing.

The developments represent the biggest change to the global browser market over the past two decades and mark the latest battleground between tech groups in the race to gain a competitive edge in AI.

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