Google is introducing new personalised advertising into its AI shopping tools, as it seeks to make money from the hundreds of millions of people who use its chatbot for free and gain market share from rival OpenAI.
Advertisers will be able to present exclusive offers to shoppers who are preparing to buy an item through Google’s AI mode, which is powered by its Gemini model, the Alphabet-owned tech giant announced on Sunday.
The move marks a push by Google to gain an edge in the race to monetise popular chatbots, as it looks to build on the success of its latest large language model, Gemini 3, which has gained ground against OpenAI’s GPT-5.
您已阅读16%（645字），剩余84%（3279字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。