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IMG’s Adam Kelly: sport is the antidote to AI
IMG的亚当•凯利:体育是AI的解药

As Netflix and Apple expand their sports ambitions, the head of IMG says media rights are entering a new phase driven by scarcity, retention and measurable returns
随着Netflix和苹果拓展其体育雄心,IMG负责人称媒体版权正进入由稀缺性、留存与可衡量回报驱动的新阶段。

When Adam Kelly joined IMG a quarter of a century ago, the sports business was still largely built around broadcast schedules, ticket sales and a handful of dominant media rights buyers.

大约25年前,亚当•凯利(Adam Kelly)加入IMG时,体育产业仍主要围绕转播排期、门票销售,以及少数几家占主导地位的媒体版权买家而运转。

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