商业快报

Adidas Foundation highlights sport’s social value as Yeezy controversy fades

First big initiative backs projects that tackle hate and discrimination

Adidas’s philanthropic foundation said it has not been affected by fallout from the sportswear company’s high-profile split with Ye, formerly known as Kanye West, as it expands its presence.

The Adidas Foundation was set up in 2023, a year after the company ended its Yeezy partnership with the rapper and designer following a series of antisemitic and racist remarks, including praise for Adolf Hitler.

The foundation is legally separate from Adidas and is backed by a 10-year €205mn funding pledge from the company, which is based on the proceeds from selling off leftover Yeezy stock.

您已阅读17%(585字),剩余83%(2819字)包含更多重要信息,订阅以继续探索完整内容,并享受更多专属服务。
版权声明:本文版权归manbetx20客户端下载 所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。
设置字号×
最小
较小
默认
较大
最大
分享×