Some of the biggest crowds at Retail’s Big Show in New York this month were drawn not by retailers, but tech executives. Groups such as Google, Microsoft and Salesforce erected stands the size of houses, while an advertising truck cruising the avenue outside the convention centre summed up the zeitgeist, its backlit cargo box promoting “AI chat that’s meant to deliver”.
本月在纽约举行的“零售业大展”上,吸引最大人潮的并非零售商,而是科技高管。像谷歌(Google)、微软(Microsoft)和Salesforce这样的公司搭起了堪比房屋大小的展台;而会展中心外大道上巡游的一辆广告卡车则道出了时代精神——其背光货厢打出宣传语:“旨在兑现承诺的AI聊天”。
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