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Novo Nordisk warns sales could slide 13% as obesity competition mounts

Danish drugmaker reports rise in revenues but flags pricing pressure as market becomes more crowded

Novo Nordisk expects a decline in sales of up to 13 per cent this year as the Danish drugmaker competes in an increasingly crowded obesity-treatment market and faces pressure on the pricing of its drugs.

The company delivered the warning as it announced net sales of DKr309bn ($48.9bn) in 2025, a 10 per cent increase against the previous year at constant exchange rates, buoyed by growth in the US and its international operations.

The company reported sales of its popular obesity and diabetes treatments had risen 10 per cent to DKr289.5bn, driven largely by a rise in obesity care sales.

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