Companies buying into sports brands often themselves sound like coaches. Anta Sports, about to become Puma’s largest shareholder with 29 per cent, is no different: it wants to help the ailing German brand get stronger and perform better. Unlike the typical coach, though, it’s Anta that wants to be the real star.
收购体育品牌的公司往往自己也像教练。即将以29%的持股成为彪马(Puma)最大股东安踏体育(Anta Sports)也不例外：它希望帮助这家疲软的德国品牌变得更强、表现更好。不过，与平常的教练不同，安踏自己想成为真正的明星。
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