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‘Hermès orange’ iPhone sparks Apple comeback in China

Vivid redesign and social media buzz lure Chinese buyers back after a prolonged slump

Chinese consumers are snapping up Apple’s new iPhones, with a flashy “Hermès orange” premium model going viral and helping reverse a lengthy sales decline in one of the Silicon Valley company’s largest markets.

Chief executive Tim Cook recently touted Apple’s record-breaking iPhone sales in China in the fourth quarter, when revenue jumped 38 per cent year-on-year to $26bn, contributing nearly a fifth of total sales.

Analysts said a design refresh for the iPhone 17 range has reinforced Apple’s status-symbol position in China by making the latest handsets more immediately recognisable as new and high-end.

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