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H World aims to be ‘Marriott of China’ with 20,000 hotels

One of the world’s biggest hotel groups plans to consolidate country’s vast and fragmented hospitality market

China’s H World, one of the world’s biggest hotel groups, took in a record 8.3mn guests during last year’s Lunar New Year holiday — more than the entire population of Hong Kong.

As this year’s festivities get under way and hundreds of millions of Chinese take to the road, the company expects to surpass that total.

It added an estimated 1,700 hotels over 2025 on a net basis and is aiming for 20,000 by 2030 through US-style franchising, a fourfold increase on pre-pandemic levels.

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