By the end of March, Formula 1 will already have taken a prominent role in two of America’s most important cultural moments.
In February, viewers of the Super Bowl saw a one-minute ad from US carmaker Cadillac highlighting its arrival on the F1 grid this season. Then later this month, F1: The Movie will be competing for Best Picture at the Oscars ceremony, one of four nominations for the fictional film co-produced by the motor racing circuit and Apple.
The two events, which straddle the start of the F1 season in Australia this weekend, show how a sport once considered a fringe interest in the US now firmly occupies a space in the mainstream, almost a decade after it was bought by its American owners Liberty Media.
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