PwC’s US boss has said partners who resist the advance of AI will have no place at the firm as it overhauls its services and pricing models to protect its business from being undermined by the technology.
Paul Griggs said that PwC would start to offer alternatives to the traditional model of billing clients based on the number of hours worked by its army of staff.
Instead, it would convert some tax and consulting services into AI-powered automated tools that clients could access “without a PwC person in the loop”, potentially paid for on an annual subscription.
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