FT商学院

The rise of deepfakes and how to stop them

FT AI correspondent Melissa Heikkilä steps inside the world of deepfakes

New AI technologies have made deepfakes - digitally altered images and videos of someone's face - easier than ever to create. Anyone with a smartphone can steal your image and reuse it.

It really takes no technical skill. It takes an app store. It takes a keyboard.

In the age of deepfakes, no one is safe. Bad actors can use freely available AI tools, such as Grok, to transform images of people against their will and without their consent. This technology has also been embraced by criminals, who have been able to use deepfakes to scam companies and individuals out of millions of pounds.

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