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Meta releases first AI model since Zuckerberg’s spending spree

Muse Spark ‘purpose-built’ for social media apps as investors question huge AI investment

Meta has launched its first AI model since chief executive Mark Zuckerberg led a multibillion-dollar spending spree on talent and infrastructure, in the first test of its efforts to catch up with rivals including OpenAI and Google.

The $1.6tn social media platform on Wednesday unveiled Muse Spark, which it said had been “purpose-built” for use across its products.

Zuckerberg signalled earlier this year that the release would not yet match the most advanced systems from rivals. But the company said Muse Spark would “power a smarter and faster” version of Meta AI, its virtual assistant.

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