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US hotels slash summer room rates as World Cup demand falls short

Industry executives say fans are being put off by expensive match tickets, inflation fears and anti-American sentiment

US hotels are slashing room rates during this summer’s football World Cup, as executives warn that ticket prices, inflation fears and anti-American sentiment are prompting football fans to scale back their travel plans.

Match-day room rates in host cities including Atlanta, Dallas, Miami, Philadelphia and San Francisco have dropped about a third from their peak earlier this year, according to data tracker Lighthouse Intelligence, in a sign of lower than anticipated demand.

“I’m seeing a lot of people start to panic and lower their rates,” said Scott Yesner, founder of Philadelphia-based short-term rental and boutique hotel management company Bespoke Stay.

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