Reebok plans to open hundreds of new stores in mainland China, re-establishing the brand in the country as its owners seek to tap into a fitness and activewear boom.
The Boston-based brand plans to launch a new store in Shanghai this autumn and add as many as 200 outlets by the end of 2029, according to its owner Authentic Brands.
“We believe China can be one of the largest markets in the world, if not the largest [for Reebok],” said Josh Perlman, head of Greater China at Authentic Brands.
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