欧莱雅

L’Oréal hails ‘lipstick effect’ as war drives sales of small beauty comforts

Cosmetics group’s chief also credits recovery in Chinese market as revenues in Europe and north Asia grow

L’Oréal reported its strongest quarterly sales in two years, boosted by a revitalised Chinese market and a “lipstick effect” that is driving demand for beauty products in crisis-weary Europe.

The world’s largest cosmetics group reported first-quarter sales of €12.2bn, up 6.7 per cent from the same period last year on an adjusted like-for-like basis. The figure, which beat analysts’ expectations, takes into account inventory fluctuations linked to an internal IT systems overhaul.

Shares in the Paris-listed owner of Maybelline and Lancôme rose 8.5 per cent in early trading on Thursday.

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