FT商学院

From Anthropic’s Mythos to the Birkin bag, scarcity sells
从Anthropic的Mythos到铂金包,稀缺即热卖

The idea that Mythos is too hot to handle ought to be good for the company’s valuation
“Mythos太火以至难以驾驭”的说法,理应有利于公司的估值。

When something is hard to get, the price goes up. Consider the perpetually out-of-stock Birkin handbag sold by luxury house Hermès. Wealthy customers want it because it’s beautiful, but also because they can’t easily get it. Is AI giant Anthropic attempting something similar?

当某样东西难以获得时,价格就会上涨。想想奢侈品牌爱马仕(Hermès)那款长期缺货的铂金包。富裕顾客想要它,既因为它漂亮,也因为他们不容易买到。AI巨头Anthropic是否也在尝试类似做法?

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